Now on the Goose app: Whole life insurance that gives you lifelong protection and builds cash value.

At Goose Insurance, we’re on a mission to make insurance simple and accessible. That’s why we’ve partnered with Assumption Life, a trusted Canadian company with over 120 years of history, to bring you two new products right to your phone: Whole Life Insurance and Renewable Term Life Insurance. Both of these offerings are a powerful and flexible way to protect your family and build a secure financial future."

What is Whole Life Insurance?

Whole life insurance is unique because it’s a dual-purpose product. It’s more than just a safety net; it’s a financial asset you can use today.

• Lifelong Protection: The policy provides a guaranteed, tax-free death benefit that lasts for your entire life, so long as premiums are paid. This gives you peace of mind knowing your loved ones are financially protected, whether it's for final expenses or a lasting legacy.

• Builds a Cash Asset: A key feature of whole life is the guaranteed cash value that grows over time. After an initial five-year period, you can access this tax-free cash for a variety of financial needs, such as covering unexpected medical costs, helping with a child's education, or even supplementing your retirement income.

What is Term Life Insurance?

Term life insurance is an excellent and affordable product for many people. It provides a death benefit for a specific period of time (e.g., 10, 20, or 30 years). It’s often used to cover large expenses that have a defined end date, like a mortgage or providing for a family until the kids are grown.

The main difference is that a term policy expires and does not build cash value. Once the term ends, your coverage ends as well.

What is Renewable Term Life Insurance?

A Renewable Term Life Insurance policy is similar to a Term Life policy, but it has a special feature: it guarantees your ability to renew the policy at the end of the term, regardless of your health. While the premium will increase to reflect your new age, you won't have to go through another medical exam or health questionnaire. This is a very important feature because it ensures you won't lose your coverage if your health changes.

The key difference is the renewability guarantee. A standard term policy ends, while a renewable term policy gives you the option to continue your coverage.

Why Goose + Assumption Life?

By combining Goose’s easy-to-use mobile app with Assumption Life’s long-standing expertise, we’re making it easier than ever to get the coverage you need—when you need it. You can now explore, apply, and secure life insurance in just minutes, all from your phone.

Life moves fast. With Goose and Assumption Life, protecting your family doesn’t have to be complicated.